The saddest thing in life is wasted talent.”
— Chazz Palminteri

Why does this project exist?

Because I don’t want to live the wrong life and then die filled with regret, and neither do you. At the end of your journey, you don’t want to look back at a trail of wasted potential and wasted opportunities. So who are you, and what do you want to do about it?

Who are you when you are most courageous, most authentic, most excellent self? An artist? A warrior? An engineer? An entrepreneur? A healer? A leader?

Once you decide on your occupation, you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That’s the secret of success, and is the key to being regarded honorably.
— Chef Jiro Ono

The Philosophy

Everyone is born with the potential for excellence, and the desire to unleash that potential. Your life is a sacred gift, and you have a sacred mission. Treat yourself that way. Treat everyone that way, because that is the way in which we are all created equal.

The Vision

We envision a world where everyone pursues courage, authenticity, and excellence so that they can make a meaningful contribution to their community.

  • Courage means aligning your decisions and actions with hope and wonder so that you never surrender to fear, self-doubt, or second-guessing.

  • Authenticity is the embodiment of your unique combination of gifts and skills. It is your best self.

  • Excellence is the expression of your courage and authenticity. It is your best performance.

We are here to build a community around the relentless quest for courage, authenticity, and excellence. We want to discover everything we can about doing everything we can to unleash individual and, as a consequence, collective human potential.